The two organisations aim to leverage their strengths in testing infrastructure and state-of-the-art equipment to jointly offer advanced testing and certification services in ADAS, ride and handling, and vehicle dynamics.
The partners aim to enhance the testing capabilities of both the organisations by allowing them to utilise the equipment’s and offer the required support & services to the automotive industry for testing and validation.
Leaders in ADAS and the automotive industry have partnered together to bring ADAS technology to Indian-manufactured vehicle for the first time; the brand new XUV700 incorporates driver-assist technology, specifically adapted to the unique and complex local driving culture.
Read more: Indian-manufactured vehicle features ADAS technology for the first time.
The understanding of ADAS in India is significantly lower than in European countries. A survey taken by McKinsey suggests 4500 buyers had a lack of awareness about ADAS technologies in late 2020 and its impact on road safety and preventing road collisions. The study also highlights that the re-purchase rates were as high as 87-89% for buyers who bought a vehicle with ADAS features.
Read more: India’s buyers unaware of ADAS features in vehicle’s purchased
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